December 2025, Brussels – Experts participating in the Blood and Beyond initiative call on EU and national policymakers to recognise the importance of blood health and advance it through PBM implementation.
Patient Blood Management (PBM) Awareness Week, held from 3–7 November 2025, spotlighted the critical role of blood health in improving patient outcomes and strengthening healthcare systems across Europe.
Led by Blood and Beyond, the campaign raised awareness about blood as the body’s “forgotten organ” and echoed World Health Organization (WHO) guidance that maintaining healthy blood is essential for human life and well-being. Despite this, blood health had remained underrepresented in EU policy discussions.
During PBM Awareness Week, Blood and Beyond called on EU institutions and Member States to prioritise blood health and integrate PBM across healthcare systems. By addressing anaemia and blood loss through prevention and better management, PBM enhances patient safety while reducing strain on blood supplies — building more resilient and efficient health systems.
Blood and Beyond reaffirmed its commitment to work with governments, healthcare professionals, and patients to ensure that blood health remains a central part of European public health policy. As Cyprus prepared for its 2026 EU Council Presidency, the initiative underscored the urgent need to keep blood health on the European agenda.
Read the full article in The Parliament Newsletter here.
Download the Blood & Beyond document here.